California Lottery: Triple The Feeling by David&Goliath
- Location:
LA-based David&Goliath has created a new campaign, 'Triple The Feeling,' for California Lottery’s Triple Jackpot Scratchers. Based on the fact that each Triple Jackpot Scratchers ticket has three top jackpot prizes, instead of one like all other Scratchers tickets, 'Triple The Feeling' brings to life the idea of three times the winnings, excitement and anticipation across every touchpoint of the campaign.
Kicking off the integrated campaign is a 60-second film that encapsulates the feeling of playing for three top prizes versus one. To help bring the film to life D&G enlisted director Bruce St Clair, for his story-driven directorial style, along with director of photography Greig Fraser. The dance sequence was choreographed by Fatima Robinson, set to music from artist Allan Rayman.
A 30-second version of the film aired during the Oscars. Later this month, during March Madness, D&G will launch a social initiative called 'Triple The Madness,' which will play off all three themes associated with basketball. Additional elements of the campaign include OOH, digital, experiential and radio – which all bring to life the notion of 'Tripling The Feeling' in different, fun and surprising ways.
Credits
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Creative Director: Greg Buri
Creative Director: Raul Garcia
Associate Creative Director (Copy): Chris DeNinno
Associate Creative Director (Art): Tushar Date
Associate Head of Strategy: Kristen Knape
Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Executive Producer: Curt O’Brien
Senior Broadcast Producer: Juliet Diamond
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Yenia Paez
Associate Business Affairs Manager: Travis Kohler
Managing Director: Robin Osborne
Account Director: Janet Wang
Account Executive: Sarah Cohen
Account Coordinator: Alexis Niekamp
Project Manager: Mike Antonellis
Director of Digital Production: Peter Bassett
Senior Digital Producer: Noah Luger
Digital Producer: Kyle Stein
Senior Digital Art Director: Tim Hagan
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Production Company: Serial Pictures
Directors: Bruce St. Clair
Director of Photography: Greig Fraser
Founding Partner/Executive Producer: Violaine Etienne
Executive Producer: Timory King
Head of Production: Jennifer Gee
Line Producer: Joshua Goldstein
Editorial House: Spinach
Editor: Patric Ryan (from Whitehouse)
Assistant Editor: Nicole Stewart
Producer: Patricia Gushikuma
Executive Producer: Jonathan Carpio
Telecine: Adam Scott
Colorist: The Mill
Visual Effects Studio: JAMM
VFX Supervisor/Lead Compositor: David Hernandez
Flame Artist: Brian Hajek
Executive Producer: Asher Edwards
Producer: Ashley Greyson
Production Coordinator: Justine Pregler
Music: Allan Rayman
Mix House: Margarita Mix
Sound Mixer/Engineer: Nathan Dubin
Digital Production Company: Los York
Creative Director: Shane Griffin
Executive Producer: Garrett Braren
Producer: Christian López
Animator: Drake Welsh