California Lottery: advert-body-3 by David&Goliath
- Location:
A new campaign for the California Lottery spends its time on dreamers and the little – or big – things people would do if they won the SuperLottoPlus game.
Created by David&Goliath – in collaboration with Horizon Media, Inc., Casanova//McCann, Time Advertising, Muse Communications and Alcone Marketing Group – the integrated campaign is based on the concept that California is a land of dreamers.
A 60-second cinematic spot, titled ‘May the Best Dream Win,’ depicts scenes of Californians realizing their dreams after winning with SuperLottoPlus, and it’s not the usual scenes of buying a yacht or rolling around in a pile of cash.
In one heartwarming scene, a woman is seen rescuing a dog from a kennel and driving to her ‘Tripod Ranch’ where the three-legged dog joins a pack of other tripod rescues. In another scene, a young man purchases a World War II-era motorcycle and sidecar and is seen taking his very impressed grandfather for a ride along the California coast. The spot shows that people who win use their money for things they’ve always wanted, and sometimes that can mean helping out their communities or bringing joy to others.
Individual 30-second spots will go into greater detail about each story and dreamer.
Credits
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
President: Yumi Prentice
Group Creative Director/Writer: Greg Buri
Writer: Mark Monteiro
Art Director: Kim Schoen
Creative Director: Chris DeNinno
Creative Director: Tushar Date
Associate Director of Strategy: Kristen Knape
Senior Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Executive Producer: Curt O’Brien
Senior Broadcast Producer: Rob Sondik
Junior Broadcast Producer: Sana Bawania
Director of Business Affairs: Rodney Pizarro
Senior Business Affairs Manager: Natasha Royzina
Business Affairs Manager: Yenia Paez
Associate Business Affairs Manager: Marlon Pineda
Managing Director: Robin Osborne
Account Director: Janet Wang
Account Supervisor: Amy Laughlin
Account Executive: Sarah Cohen
Account Coordinator: Alexis Niekamp
Project Manager: Mike Antonellis
Director of Digital Production: Peter Bassett
Senior Interactive Producer: Noah Luger
Digital Designer: Meagan Steinkamp
Senior Developer: Benjamin Smith
Director of Print Services: Meredith Walsh
Print Production Manager: Jenny Wu
Senior Art Producer: Andrea Rosenfeld
Photographer: Jeff Luker
Production Company: Sanctuary
Director: Cole Webley
Director of Photography (TV): Patrick Scola
Executive Producer/Owner: Preston Lee
Head of Production: Alex Litt
Line Producer: Chris Cho
Editorial House: Spinach
Editor: Andy McGraw (Cartel)
Executive Producer: Jonathan Carpio
Telecine: MPC
Colorist: Mark Gethin
VFX Company: JAMM
VFX Supervisor/Lead Compositor: Brian Hajek
Flame Artist: Mark Holden
Flame Artist: Ally Burnett
Flame Artist: Michael Vaglienty
Nuke Artist: Kevin Jones
CG Supervisor: Andy Boyd
CG Artist: Nha Ca Chau
Producer: Adam Reeb
Production Coordinator: Justine Pregler
Executive Producer: Asher Edwards
Music: Einaudi “Experience”
Mix House: Lime Studios
Executive Producer: Susie Boyajan
Sound Mixer/Engineer: Mark Meyuhas
Assistant Mixer: Peter Lapinski
Media Agency: Horizon Media, Inc.
Digital Production Company: PFM Interactive
Sound Design: Barking Owl
Sound Designer: Morgan Johnson
Creative Director: Kelly Bayett
Producer: Ashley Benton
