Client: Budweiser
Date: Jan 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
2 votes

For this year's big game Budweiser is helping out storm victims with water donations.

Since 1988, Bud's Cartersville, Georgia brewery team has helped provide more than 79m cans of water to cities across the US that were impacted by natural disasters. In the new spot, we see a worker being woken up, leaving his home early and heading to the brewery. The man is Kevin Fahrenkrog, the actual general manager at the Cartersville brewery. We see him walking through the brewery, then shutting down canned beer production on the line. The iconic Budweiser cans are replaced by those that the brewer fills with fresh drinking water.

The spot continues by showing the canned water being boxed up and sent to relief areas, post-disaster. As the trucks leave the brewery, text over says "Texas, Florida, Puerto Rico, California. Whenever you need us we'll stand by you." The ad's soundtrack is a cover of the classic tune 'Stand by Me' performed by Skylar Grey.

Credits

Agency: David Miami

Client: Budweiser