Burger King: Lockdown Whopper by David
- Location:
Burger King has launched a 'Lockdown Whopper' campaign in Brazil, created in order to encourage people to stay at home as much as they can.
Starting on 4 June, consumers who spend more time at home will be identified by the brand and rewarded for such initiative. The prizes increase in the same proportion as people are committed to the social distancing – they start with snacks and go up to vouchers for free combos.
The project developed by David São Paulo and David Miami required a lot of development to actually turn BK´s App into a social distancing device by using geo-location tools. Users that accept the brand’s initiative will be monitored, and at the end of the campaign, they will have the chance to be rewarded.
Credits
Global CCO & Partner: Pancho Cassis
MD, Global COO: Sylvia Panico
Creative VP: Rafael Donato
Head of Innovation & Technology: Toni Ferreira
Group Creative Director: Edgard Gianesi, Fernando Pellizzaro, Jean Zamprogno, Fred Bosch, Álvaro Palma
ACD: Rogerio Chaves, Fabricio Pretto
Creatives: Toni Ferreira, Miguel Gómez, Fabio Natan, Bernardo Tavares, Mariana Valderrama
Assistant Art Director: Leonardo Fernandez
Head of Account: Carolina Vieira
Group Account Director: Rafael Giorgino, Stefane Rosa
Account: Juliana Chediac
Production: Fabiano Beraldo, Fernanda Peixoto
Motion: Leonardo Nichida
Innovation & technology: Gustavo Nanes
Social Media: Lucas Patricio
Planning: Daniela Bombonato, Carolina Silva, Tábata Pimentel
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Letícia Fina, Renata Oliveira
Production Company: Great Studio
Director: Maurício Castro
Team Great Studio: Maurício Castro, Tiago Aramayo, Felipe Euller, Lara Assumpção
Sound Production: Mugshot
Team Mugshot: Gilvana Viana, Guto Figueiredo, Arthur Abrami, Bruno Zibordi, Chico Reginato, Mauricio Herszkowicz, Henrique Oliveira e Leandro Rodrigo
Locutor: Zema
Production Company (APP): e-Deploy
Illustration: Estúdio Le Monster
Team e-Deploy: Osmar Balthazar Gomes, Daniel Nagaishi Rodrigues, Eduardo Silva, Kendy Nagao, Aldemir Sales, Helder Fernandes, Danilo Panta, Lucas Selani, Marcos Santos
