Trouva, an online destination for independent bricks-and-mortar boutiques, has released its first ever TV ad campaign after winning at startup competition to win a fully funded ad campaign by All Response Media.
The creative transports viewers to ‘Trouva Street’, a place that brings together a selection of the UK’s most inviting independent boutiques together on one street. Highlighting the diversity in products and style available from Trouva’s community of independents, the ad takes viewers off the street into one of the boutiques to explore the unique and handpicked products, carefully curated by a truly passionate and expert shopkeeper.
Selected from Trouva’s UK-wide community of more than 350 boutiques, the ad includes London-based Prep, Indish, Cassius and Coco and Darling and Gold, as well as The Good Times Homestore, Closet and Botts, AS Apothecary, Our Daily Edit and Posh Totty – across Lewes and Brighton.
The ad underlines how Trouva blurs the boundaries of on and offline retail, providing a one-stop destination for shoppers to browse the UK’s most distinctive boutiques in one place, whilst providing an innovative tech platform and streamlined end-to-end process for independent business owners.
Lucy Ward - creative director - Trouva
Matthew Roundell - art director - Trouva
Production company: Dancing Aardvarks
Mike Reynolds - director - Dancing Aardvarks
Brian Wiseman - producer - Dancing Aardvarks
Brian Wiseman - editor - Dancing Aardvarks
Nicolas Wiseman - post production - Dancing Aardvarks
Nicolas Wiseman - colourist - Dancing Aardvarks