Brawny: advert-body-1 by Cutwater

In celebration of overcoming challenges through strength and resiliency, Brawny has decided to stay true to their brand message by showcasing Gini Fellows, a 71-year-old septuagenarian competitor that took on the Ironman Kona, the world championships of the 140.6-mile endurance triathlon.

Last May, the brand celebrated Fellows, who had fought back from a knee injury to complete her first ironman race and qualified for the world championships this fall. Her story was so inspirational that Brawny decided to make her the first sponsored athlete who raced in their signature plaid.

To properly celebrate her story, Brawny partnered with creative agency, Cutwater, to create a documentary showcasing her strength as she biked, swam and ran her way to the finish line. The film highlights Gini’s resilience as she trained for the triathlon as a way to cope with the loss of her husband of 47 years.