Salvation Army: Anti-Slavery Day by Curveball Media

Coinciding with Anti-Slavery Day on the 18 October, The Salvation Army is launching a video campaign to alert a singular audience to the prevalence of modern slavery – taxi drivers.

The strategy for The Salvation Army was to motivate and educate taxi drivers, and other professional drivers, to take action when they see signs of modern slavery. The challenge was threefold. One, highlighting that modern slavery is a huge and growing issue. Two, showing the types of signs to look out for in order to spot when someone might be a modern slave. Three, giving taxi drivers the motivation to report crimes and help victims.

Simultaneously, the Evening Standard is running a nationwide campaign on Modern Slavery, raising awareness and the profile of the cause