Amazon: Hey, Amazon by Critical Mass

Agency: Critical Mass
Client: Amazon
Date: Oct 2017
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The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Critical Mass headed up a campaign to butter up corporate powerhouse Amazon as it looks to secure a location for a second headquarters.

Working with the Calgary Economic Development office, the agency worked to help the Canadian city in Alberta to stand out from a whopping 237 other applicants for the HQ2.

Calgary invaded Amazon’s home city Seattle to plaster it in a hard-to-miss 200-piece OOH campaign culminating in chalk and billboard activations.