The Drum Awards for Marketing - Extended Deadline

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Date: Jul 2017
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45 votes

CreativeRace's graphic treatment brings together a bicycle and a pair of scissors to show that prices have been cut - bringing wit and flair to their seasonal sale.

This integrated campaign launched in the last week of July in-store, online and in specialist cycling press.

Credits

Steve Chetham - Creative Director - CreativeRace

Richard Benjamin - Design Director & Retoucher - CreativeRace

Stacey Heathfield - Senior Designer - CreativeRace

Nick Hoadley - Group Strategy Director - CreativeRace

Katie Brewer - Group Account Director - CreativeRace

James Backhouse - Marketing Director - Evans Cycles