Otterbox: Unrule the Outdoors by CP+B
- Location:
CP+B is working with OtterBox, the number one-selling smartphone case brand in the US, as they introduce a line of premium rugged coolers.
Brands in this category claim their coolers are “bear proof” but OtterBox is proving the new Venture coolers are not only bear proof, but falling piano, wrecking ball, firecracker and angry wrestler proof. They put fish inside the cooler, then gave a real grizzly bear an electronic switchboard with real buttons to trigger these various elements to try and destroy it.
The resulting video injects fun into the serious outdoor world, while proving how tough these coolers are.
Credits
CLIENT: OtterBox
CAMPAIGN TITLE: Unrule The Outdoors
EXECUTION TITLE: Ultra Bear Proof
AGENCY: CP+B Boulder
VP/CHIEF CREATIVE OFFICER: Ralph Watson
EVP/EXECUTIVE CREATIVE DIRECTOR: Tony Calcao
ASSOCIATE CREATIVE DIRECTOR: Brian Caruso
ASSOCIATE CREATIVE DIRECTOR: Marthon Pucci
VP/DIRECTOR OF CONTENT PRODUCTION, BOULDER: Sloan Schroeder
INTEGRATED PRODUCER: Alina Moeller
JUNIOR INTEGRATED PRODUCER: Shelby Hawkinson
INTEGRATED PRODUCER: Rachel Noonan
PRODUCTION COMPANY & CITY: Bob Industries, LA
DIRECTOR: Brigg Bloomquist
DIRECTOR OF PHOTOGRAPHY: Danny Moder
PRODUCER: Brian Etting
EXECUTIVE PRODUCER: TK Knowles
EXECUTIVE PRODUCER: John O'Grady
EDITORIAL COMPANY & CITY: SpotWelders, Venice, CA
EDITOR: Haines Hall
ASSISTANT EDITOR: Matt Corliss
EDITORIAL EXECUTIVE PRODUCER: Carolina Padilla
SENIOR PRODUCER: Christie Price
POST PRODUCTION COMPANY & CITY: Method Studios
SENIOR EXECUTIVE PRODUCER: Robert Owens
PRODUCER: Julia Paskert
LEAD FLAME ARTISIT: Wensen Ho
FLAME ARTISIT(s): Cody Edwardson
SUPPORT FLAME ARTISIT(s): Aaron Neitz, Thomas Downs, Cecile Tecson Broas, Emily Irvine
MIX COMPANY & CITY: Bronx Audio Post, NY, NY
AUDIO ENGINEER: David Wolfe
MIX PRODUCER: Molly Burke
MUSIC COMPANY & CITY: Butter Music and Sound, Venice, CA
MUSIC COMPANY CCO/CEO: Andrew Sherman
MUSIC COMPANY EP: Annick Mayer
MUSIC COMPANY PRODUCER: Jason Weiss
TELECINE COMPANY: Company 3
COLORIST: Stefan Sonnenfeld
SENIOR PRODUCER: Katie Andrews
VP/MANAGING DIRECTOR: Devin Reiter
GROUP ACCOUNT DIRECTOR: Rob Hofferman
CONTENT SUPERVISOR: Michelle Robertson
CONTENT MANAGER: Ashley Huehnerfuss
CHIEF STRATEGY OFFICER: Eric Zuncic
SENIOR STRATEGIST: Nicole Hering
SENIOR BUSINESS AFFAIRS: Lisa Gilles
TRAFFIC MANAGER: Alex Blumfelder
