Amazon Prime: advert-top-1 by CP+B LA
- Location:
The special Christmas Day NFL game on Amazon Prime Video features the Steelers at Texans at 4:30 p.m. ET. The ad is focused on the literal side of who will be playing. In this spot, steel workers and big-hatted Texans are having a tug of war on a gridiron in the middle of an Amazon stream.
The campaign was created with CP+B LA and was shot by Andreas Nilsson – the music video and commercial director behind 2013’s “The Epic Split.” The ads run online, supported with a digital and social media buy.
Similar spots for Thursday Night Football games on Amazon Prime Video this season were created for the Bears at Packers on Sept. 28 and Eagles at Panthers on Oct. 12.
The Dec. 25 game is the last of Prime Video’s 11-game schedule this season, which featured 10 Thursday Night Football games. The live NFL coverage has been available to tens of millions of Prime members worldwide.
Credits
Agency: CP+B LA
Client: Amazon Prime streaming
