Amazon Prime: advert-body-2 by CP+B LA

Amazon Prime Video has rolled out another nature show spoof for its Thursday Night Football.

This one promotes the upcoming matchup between the Philadelphia Eagles at the Carolina Panthers on Oct. 12.

To help get customers excited about watching this week’s matchup, a campaign was created focused on the literal side of who will be playing. 'Never Seen Before: Eagles vs. Panthers on Amazon Prime Video' was created with CP+B LA and was shot by Andreas Nilsson – the music video and commercial director behind 2013’s 'The Epic Split.' The ads run online, supported with a digital and social media buy.

A similar spot for the first Thursday Night Football game on Amazon Prime Video was also created and another will be released for the a special Christmas Day game featuring the Steelers and Texans.

Amazon Prime Video will stream a total of 11 NFL games this season including 10 Thursday Night Football games broadcast by the NFL Network, CBS and NBC, as well as an NFL Network Special Christmas Day game also broadcast by NBC.