Otterbox: Action Ollie! by CP+B Boulder

Agency: CP+B Boulder
Client: Otterbox
Date: Dec 2017
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What do you do when OtterBox, the #1-selling case for Smartphones and tablets, asks for a holiday-themed video? Make a spoof 1980s toy commercial, of course.

CP+B Boulder took OtterBox’s man-sized corporate mascot, Ollie — a cute, if maniacally overprotective critter — and turned him into a small-but-mighty toy action figure named 'Action Ollie.'

Reminiscent of ‘80’s icons like GI Joe and He-Man, the 'Action Ollie' holiday video is a cheesy special effects-laden, rockin’ hair metal-tastic homage to classic Saturday morning kids’ toy commercials. Even the legal disclaimer copy is a parody. It's all to remind viewers that OtterBox cases, like Action Ollie himself, are “unapologetically overprotective” and make a great holiday gift. That is if Action Ollie dolls actually existed. Which they don’t. But whatever. Oh, and they also squeezed in a celebrity cameo: football legend, Peyton Manning. Because, why not?

Credits

AGENCY:

CP+B, Boulder

LAUNCH DATE:

November 22, 2017

WHERE DID THIS AIR?

OLV

VP/CHIEF CREATIVE OFFICER:

Ralph Watson

EVP/EXECUTIVE CREATIVE DIRECTOR:

Tony Calcao

CREATIVE DIRECTOR:

Jason Pierce

CREATIVE DIRECTOR:

Mark St. Amant

ASSOCIATE CREATIVE DIRECTOR:

Ryan Contillo

ASSOCIATE CREATIVE DIRECTOR:

Donny Brunner

VP/DIRECTOR OF CONTENT PRODUCTION, BOULDER:

Sloan Schroeder

INTEGRATED PRODUCER:

Alina Moeller

JUNIOR INTEGRATED PRODUCER:

Shelby Hawkinson

PRODUCTION COMPANY & CITY:

Bob Industries, LA

DIRECTOR:

Brigg Bloomquist

DIRECTOR OF PHOTOGRAPHY:

Pablo Berron

PRODUCER:

Ray Duffy

PRODUCTION SUPERVISOR:

Dana Eudaily

PRODCUTION DESIGNER:

David Michael Max

EXECUTIVE PRODUCER:

TK Knowles

EXECUTIVE PRODUCER:

John O'Grady

EDITORIAL COMPANY & CITY:

PLUS Productions, Boulder, CO

EDITOR:

Kevin Zimmerman

ASSISTANT EDITOR:

Bryce Harvey, B Stover

EDITORIAL EXECUTIVE PRODUCER:

Lennon Barnica

POST PRODUCTION COMPANY & CITY:

Method Studios

EXECUTIVE PRODUCER:

Cara Lehr

PRODUCER:

Crystal Rossmann, Julia Paskert

LEAD FLAME ARTISIT:

Aidan Thomas

SUPPORT FLAME ARTISTS:

Louis Schachte, Emily Irvine, Jason Frank, Pat Hunsberger

ANIMATOR:

Wayland Vida

MIX & SOUND DESIGN COMPANY & CITY:

Lime Studios, Santa Monica, CA

AUDIO ENGINEER:

Matt Miller

MIX ASSISTANT:

Lisa Mermelstein

MIX EXECUTIVE PRODUCER:

Susie Boyajan

MIX ASSOCIATE PRODUCER:

Kayla Phungglan

MUSIC COMPANY & CITY:

Massive Music, Los Angeles, CA

MUSIC COMPANY EP:

Kiki McDaniel

MUSIC COMPANY CREATIVE DIRECTORS:

Tim Adams

TELECINE COMPANY:

Company 3

COLORIST:

Stefan Sonnenfeld

SENIOR PRODUCER:

Katie Andrews

VP/MANAGING DIRECTOR:

Devin Reiter

GROUP ACCOUNT DIRECTOR:

Rob Hofferman

MANAGEMENT SUPERVISOR:

Claire Marquess

CONTENT SUPERVISOR:

Michelle Robertson

CONTENT MANAGER:

Ashley Huehnerfuss

CHIEF STRATEGY OFFICER:

Eric Zuncic

SENIOR STRATEGIST:

Nicole Hering

SENIOR BUSINESS AFFAIRS:

Lisa Gilles

TRAFFIC MANAGER:

Zach Granowitz

Overall Rating
5/5Vote

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