Otterbox: advert-top-1 by CP+B Boulder
- Location:
What do you do when OtterBox, the #1-selling case for Smartphones and tablets, asks for a holiday-themed video? Make a spoof 1980s toy commercial, of course.
CP+B Boulder took OtterBox’s man-sized corporate mascot, Ollie — a cute, if maniacally overprotective critter — and turned him into a small-but-mighty toy action figure named 'Action Ollie.'
Reminiscent of ‘80’s icons like GI Joe and He-Man, the 'Action Ollie' holiday video is a cheesy special effects-laden, rockin’ hair metal-tastic homage to classic Saturday morning kids’ toy commercials. Even the legal disclaimer copy is a parody. It's all to remind viewers that OtterBox cases, like Action Ollie himself, are “unapologetically overprotective” and make a great holiday gift. That is if Action Ollie dolls actually existed. Which they don’t. But whatever. Oh, and they also squeezed in a celebrity cameo: football legend, Peyton Manning. Because, why not?
Credits
AGENCY:
CP+B, Boulder
LAUNCH DATE:
November 22, 2017
WHERE DID THIS AIR?
OLV
VP/CHIEF CREATIVE OFFICER:
Ralph Watson
EVP/EXECUTIVE CREATIVE DIRECTOR:
Tony Calcao
CREATIVE DIRECTOR:
Jason Pierce
CREATIVE DIRECTOR:
Mark St. Amant
ASSOCIATE CREATIVE DIRECTOR:
Ryan Contillo
ASSOCIATE CREATIVE DIRECTOR:
Donny Brunner
VP/DIRECTOR OF CONTENT PRODUCTION, BOULDER:
Sloan Schroeder
INTEGRATED PRODUCER:
Alina Moeller
JUNIOR INTEGRATED PRODUCER:
Shelby Hawkinson
PRODUCTION COMPANY & CITY:
Bob Industries, LA
DIRECTOR:
Brigg Bloomquist
DIRECTOR OF PHOTOGRAPHY:
Pablo Berron
PRODUCER:
Ray Duffy
PRODUCTION SUPERVISOR:
Dana Eudaily
PRODCUTION DESIGNER:
David Michael Max
EXECUTIVE PRODUCER:
TK Knowles
EXECUTIVE PRODUCER:
John O'Grady
EDITORIAL COMPANY & CITY:
PLUS Productions, Boulder, CO
EDITOR:
Kevin Zimmerman
ASSISTANT EDITOR:
Bryce Harvey, B Stover
EDITORIAL EXECUTIVE PRODUCER:
Lennon Barnica
POST PRODUCTION COMPANY & CITY:
Method Studios
EXECUTIVE PRODUCER:
Cara Lehr
PRODUCER:
Crystal Rossmann, Julia Paskert
LEAD FLAME ARTISIT:
Aidan Thomas
SUPPORT FLAME ARTISTS:
Louis Schachte, Emily Irvine, Jason Frank, Pat Hunsberger
ANIMATOR:
Wayland Vida
MIX & SOUND DESIGN COMPANY & CITY:
Lime Studios, Santa Monica, CA
AUDIO ENGINEER:
Matt Miller
MIX ASSISTANT:
Lisa Mermelstein
MIX EXECUTIVE PRODUCER:
Susie Boyajan
MIX ASSOCIATE PRODUCER:
Kayla Phungglan
MUSIC COMPANY & CITY:
Massive Music, Los Angeles, CA
MUSIC COMPANY EP:
Kiki McDaniel
MUSIC COMPANY CREATIVE DIRECTORS:
Tim Adams
TELECINE COMPANY:
Company 3
COLORIST:
Stefan Sonnenfeld
SENIOR PRODUCER:
Katie Andrews
VP/MANAGING DIRECTOR:
Devin Reiter
GROUP ACCOUNT DIRECTOR:
Rob Hofferman
MANAGEMENT SUPERVISOR:
Claire Marquess
CONTENT SUPERVISOR:
Michelle Robertson
CONTENT MANAGER:
Ashley Huehnerfuss
CHIEF STRATEGY OFFICER:
Eric Zuncic
SENIOR STRATEGIST:
Nicole Hering
SENIOR BUSINESS AFFAIRS:
Lisa Gilles
TRAFFIC MANAGER:
Zach Granowitz
