Date: Jul 2017
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When people think of a three-row family SUV, they don’t typically think about performance. They also don’t think about high-speed chase scenes with a handsome hero behind the wheel, but that’s exactly what Infiniti and CP+B Boulder created in their newest spot for the QX60.

In the commercial, the hero is racing his Infiniti QX60 through the city, clearly on a mission. That mission: to deliver his three kids to a marathon viewing area to cheer on their mom — who is in a running race of her own.

Credits

VP/CHIEF CREATIVE OFFICER: Ralph Watson

VP/EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow

VP/EXECUTIVE DIRECTOR OF ART DIRECTION & DESIGN: David Swartz

ASSOCIATE CREATIVE DIRECTOR: Bryan Karr

ASSOCIATE CREATIVE DIRECTOR: Doug Kohnen

COPYWRITER: Martha Murphy

VP/DIRECTOR OF INTEGRATED PRODUCTION: Sloan Schroeder

INTEGRATED PRODUCER: Marco Vidalis

PRODUCTION COMPANY & CITY: Biscuit Filmworks – Los Angeles, CA

DIRECTOR: Isaiah Seret

EXECUTIVE PRODUCER: Rick Jarjoura

PRODUCER (PRODUCTION CO): Andrew Travelstead

DIRECTOR OF PHOTOGRAPHY: Claudio Miranda

EDITORIAL COMPANY & CITY: Cut + Run LA – Santa Monica, CA

EDITOR: Frank Effron

ASST. EDITOR: Luc Giddens

PRODUCER: Emilie Talermo

TELECINE COMPANY & CITY: Company 3 LA

SENIOR COLORIST: Sean Coleman

VISUAL EFFECTS COMPANY & CITY: Method Studios – Santa Monica, CA

LEAD FLAME ARTIST: Wensen Ho

MUSIC COMPANY & CITY: JSM Music

COO/CEO (JSM): Joel Simon

SOUND DESIGN CO & CITY: LIME Studios + LSD L.A.

MIX ENGINEER: Rohan Young

VP / MANAGING DIRECTOR: Devin Reiter

CONTENT SUPERVISOR: Lauren Wheaton

CONTENT MANAGER: Samantha Calvert

DIRECTOR PRODUCT STRATEGY: John Frazier

PRODUCT SPECIALIST: John Heathfield