Hotels.com: FIRST MULTI-REGION CAMPAIGN by CP+B Boulder
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Booking a holiday through Hotels.com should always rewarding, thanks to the travel company’s Rewards Programme – Get Instant savings with Secret Prices and collect 10 nights for a reward night.
That’s the idea behind the travel company’s first multi-regional campaign from Crispin Porter + Bogusky, which launched this week. This new work for additional markets puts a deadly scorpion, a flock of hungry pigeons, a keen-to-please taxi driver and an overenthusiastic husband front and centre, in a lighthearted look at some of the less enjoyable aspects of holiday travel.
Four TV spots and a range of print and digital assets launch first in Spain, marking the brand’s first TV advertising campaign in the country, with the campaign rolling out in the coming weeks to Denmark, Sweden, Norway, Finland, France, Spain, Brazil, Mexico, French Canada and Australia.
Creative: Brian Friedrich and Brett Dixon, CP+B Boulder
Producer: Rachel Noonan, CP+B Boulder