Gill Foundation: advert-body-3 by CP+B & Ad Council
- Location:
While progress is being made on equal rights for the LGBT community, there is still a long way to go, as a new anti-discrimination campaign, ‘Beyond I Do,’ demonstrates.
The campaign launching today (April 17) aims to raise awareness about the prevalence of discrimination against lesbian, gay, bisexual and transgender (LGBT) people in the United States, despite the widespread misperception they have basic protections.
The public service campaign from the Ad Council, in partnership with the Gill Foundation, promotes acceptance, empathy and understanding for the millions of LGBT Americans who can still be kicked out of their homes, fired from their jobs or denied services because of their sexual orientation or gender identity.
Created by ad agency CP+B with research and strategy from Redscout, the ‘Beyond I Do’ campaign confronts the common misconception that LGBT people received full equality along when federal law made it legal to marry in all 50 states.
The campaign highlights real Americans who have faced discrimination, and it will also document many stories of Americans who have faced discrimination across the country, along with facts about discrimination, at BeyondIDo.org. They speak for the 55% and growing number of LGBT people who have reported being discriminated against due to their sexual orientation or gender identity, according to Glaad’s Accelerating Acceptance 2018 study. And while public opinion research shows 79% of non-LGBT Americans support equality for LGBT people, 80% still believe it’s illegal under federal law to fire, evict or refuse service to someone because they are LGBT. In reality, 31 states lack comprehensive protections and allow these acts of discrimination against LGBT Americans.
Credits
AGENCY: CP+B
GLOBAL CHIEF CREATIVE OFFICER: Linus Karlsson
CREATIVE DIRECTOR: Quinn Katherman
CREATIVE DIRECTOR: Lauren Perlow
ASSOCIATE CREATIVE DIRECTOR: Aaron Fisher
ASSOCIATE CREATIVE DIRECTOR: Robyn Tenenbaum
SR. COPYWRITER: Sarah Mosseller
ART DIRECTOR: Rachel Leathers
VP DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder
VP EXECUTIVE PRODUCER: Jesse Jones
PRODUCER: Jake Burnett
JR. PRODUCER: Mimi McCormick
VP GROUP ACCOUNT DIRECTOR: Joselyn Bickford
MANAGEMENT SUPERVISOR: Tara Delaney
CONTENT MANAGERS: Ilyssa Schwartz, Brad George
ASSOCIATE DIRECTOR OF AGENCY COMMUNICATIONS: David Whitney
BUSINESS MANAGER: Cristina Fajardo
VP GROUP DIRECTOR STRATEGY: Kaylin Goldstein
ASSOCIATE STRATEGY DIRECTOR: Dominic Hanley
VP DIRECTOR OF INTEGRATED COMMUNICATION: Jennifer Bollman
MEDIA SUPERVISOR: Zach Garbiso
PRODUCTION COMPANY & CITY: Stink Studios - New York, NY
DIRECTOR OF PHOTOGRAPHY: Jan Reichle
EXECUTIVE PRODUCER (PRODUCTION CO): Jen Nichols Armstrong
SENIOR PRODUCER: Lauren Saunders
RESEARCH AND STRATEGY & CITY: Redscout - New York, NY
HEAD OF STRATEGY: Alex Cripe
SENIOR STRATEGIST: Ted Makarewicz
STRATEGIST: Greg Reiner
TELECINE COMPANY & CITY: A52 - Santa Monica, CA
COLORIST: Paul Yacono
SENIOR COLOR PRODUCER: Jenny Bright
EDITORIAL COMPANY & CITY: Rock, Paper, Scissors – Santa Monica, CA & Ming Studios – Boulder, CO
EDITOR: David Brodie (RPS)
ASSISTANT EDITOR: James Bedford (Ming), Patrick Tuck (RPS)
PRODUCERS: Kate Swenson (Ming), Shada Shariatzadeh (RPS)
EXECUTIVE PRODUCERS: Lennon Barnica (Ming), Dina Ciccotello (RPS)
MIX AND SOUND DESIGN COMPANY & CITY: Lime Studios - Santa Monica, CA
EXECUTIVE PRODUCER//CD: Susie Boyajan
ENGINEER: Matt Miller
ASSISTANT ENGINEER: Lisa Mermelstein
POST PRODUCTION & VFX COMPANY & CITY: A52 - Santa Monica, CA
VFX SUPERVISOR/LEAD FLAME: Brendan Crockett, Kevin Stokes
PRODUCER: Drew Rissman
WEBSITE/SITE CONTENT PRODUCTION COMPANY & CITY: Stink Studios - New York, NY
CONTENT AUDIO MIXING COMPANY & CITY: MR. Bronx - New York, NY
SOUND DESIGNER: Eric Hoffman
EXECUTIVE PRODUCER: Molly Burke
