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A new campaign for refugee charity Humanity & Inclusion, created by Cossette, invites viewers to act as a lifeline for those displaced by war and natural disaster.

Shot on location in refugee camps on the border between Thailand and Myanmar, the campaign combines film and animation, photography and illustration, to express the trauma and the resilience of vulnerable populations touched by poverty, armed conflict, natural disasters and exclusion.

Inspired by Humanity & Inclusion’s new identity, the campaign uses the palm of a hand to convey a simple message: 'Be a lifeline to the most vulnerable.' Canadian artist Feist lent her voice to the English videos.

Credits

Advertiser: Humanity & Inclusion (Handicap International)

Agency: Cossette

Media agency (in Canada): Cossette Media

Production house: Morrison

Director and photographer: Olivier Staub

Editing: Normal Studio

Animation: Shed

Narration (English): Feist

Narration (French): Pascale Bussières

Sound: Apollo Studios

Research: Impact Research