Humanity & Inclusion (formerly Handicap International): Lifeline by Cossette
- Location:
A new campaign for refugee charity Humanity & Inclusion, created by Cossette, invites viewers to act as a lifeline for those displaced by war and natural disaster.
Shot on location in refugee camps on the border between Thailand and Myanmar, the campaign combines film and animation, photography and illustration, to express the trauma and the resilience of vulnerable populations touched by poverty, armed conflict, natural disasters and exclusion.
Inspired by Humanity & Inclusion’s new identity, the campaign uses the palm of a hand to convey a simple message: 'Be a lifeline to the most vulnerable.' Canadian artist Feist lent her voice to the English videos.
Credits
Advertiser: Humanity & Inclusion (Handicap International)
Agency: Cossette
Media agency (in Canada): Cossette Media
Production house: Morrison
Director and photographer: Olivier Staub
Editing: Normal Studio
Animation: Shed
Narration (English): Feist
Narration (French): Pascale Bussières
Sound: Apollo Studios
Research: Impact Research