The Drum Awards for Marketing - Extended Deadline

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Date: Mar 2018
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Seattle ad agency Copacino+Fujikado has unveiled their latest humorous spots for the Seattle Mariners. Filmed during Spring Training, these spots will air throughout the season on local and regional broadcast cable channels.

Flip - Outfielder Ben Gamel is known for making some spectacular catches, which he often punctuates with a stylish flip of his long hair. When Ben finds Kyle Seager, not known for lustrous locks, practicing his own version of the hair flip, the master shows him how it’s done.

Work-Related Injury– Featuring Nelson Cruz

A patient, seeking treatment for a sore neck, is asked by a doctor whether the injury was work-related. In a flashback, it’s revealed that the patient is actually an opposing pitcher and we learn that Nelson Cruz, holder of the Mariners team record for home runs by a designated hitter, is responsible for the patient’s whiplash.

Big Maple – Featuring Ryon Healy, Nick Vincent and James Paxton. Newcomer Ryon Healy is curious about why pitcher James Paxton is called “Big Maple.” Relief pitcher Nick Vincent explains the reasons for James’s nickname, and shares a little-known secret about the hard-throwing, Canadian-born right-hander.

Mound Visit - Featuring Robinson Canó

Visits to the mound are a hot topic in Major League Baseball this season. A struggling opposing battery gets creative as they look for a way to retire Robinson Canó. But it turns out inviting the Mariners slugger to join the pitcher and catcher during their mound conversation isn’t such a good idea.

Art of the Frame: Featuring Mike Zunino, Félix Hernández, Dee Gordon, Jean Segura, and Mitch Haniger. Catcher Mike Zunino is one of the game’s best when it comes to “framing a pitch” that might have been just a bit outside the strike zone. Félix Hernández, who is known to “paint the corners” with his pitches, occasionally benefits from Zunino’s talent. In this spot, Dee Gordon, Jean Segura and Mitch Haniger transform the baseball diamond into an art gallery as they admire the latest masterpiece created by the two artists.

Credits

Chief Creative Officer: Jim Copacino

Executive Creative Director: Mike Hayward

Group Creative Director: Andrew Gall

Senior Art Director: Andy Westbrock

Account Director: Chris Copacino

Senior Account Executive: Melody Kromer

Agency Director of Production: Kelly Green

Project Manager: Sun Yi

Director: Ron Gross

Producer: Bill Hoare

Director of Photography: Petr Litomisky

Production Manager: Christine DeLuca