Seattle Goodwill: advert-body-2 by Copacino+Fujikado
- Location:
For 'Adopt a Cat Month' in June, Seattle Goodwill and Seattle Humane (an open-door animal shelter) have partnered for the first time to produce Purrfect Pairs, a Facebook Live event (a-la QVC), during which adoptable cats will “model” pieces from Seattle Goodwill’s online jewelry collection available for auction via eBay. The campaign will aim to increase awareness of Seattle Goodwill’s online sales, particularly jewelry, and help adoptable cats find forever homes.
The livestream will run from 11am to 12:30pm PDT on Tuesday, June 19. People who tune in can bid on the jewelry on eBay and/or adopt a cat. Plus, Seattle Humane will wave all adoption fees on adult cats the day of the broadcast.
Credits
Agency: copacino + fujikado
Associate Creative Director: Andrew Gall
Art Director: Andy Westbrock
Sr. Account Executive: Alyssa Grigg
Project Management: Carly Walsh
Producer: Sun Yi
Videographer: Brian Alter
