The Spanish Lottery: Sharing as always. Sharing as never before by Contrapunto

The Spanish Christmas Lottery goes back more than 200 years and has now become a tradition that every Spaniard looks forward to, as much as they do for Christmas Eve or New Year’s Day. Unlike any other lottery in the world, people prefer sharing their lottery tickets with others rather than playing in their own, because it represents that special bond that brings them together.

Given that this is such an extraordinary year, it made sense that a campaign featuring a tradition so deeply rooted in Spanish society would also portray the extraordinary circumstances that we are all living today