The Drum Awards for Marketing - Extended Deadline

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Client: Ocean52
Date: Jun 2018
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To raise awareness about the terrible state of the oceans, Brooklyn-based advertising agency Conquistadors created a campaign for client Ocean52 that breaks today (June 8) in honor of World Oceans Day.

As people around the globe work to protect and conserve oceans, the agency’s new ‘Postcards from the Oceans’ campaign aims to engage global citizens and world leaders to fight for ocean health. Since oceans generate the oxygen we breathe, regulate global climate, help feed humans and provide fun and inspiration, the call-to-action is imperative. Ocean52, a startup, Barcelona-based beverage company that devotes 52% of its earnings to ocean conservancy, is banking that the campaign will illustrate the ugly truth about eight of the world’s most polluted seas.

Conquistadors agency founder and executive creative director Mauricio Alarcon said jaded citizens often look the other way when they see upsetting photos capturing ocean pollution. To engage people, the agency created eye-catching, destination postcards that artfully capture the majesty and pollution of world oceans. From the sea-tire cemetery of Florida oceans to the polluted Caribbean, Red Sea, Mediterranean, and not-so-great Barrier Reef, the artful postcards clearly tell the ugly truth about ocean pollution.

Credits

Agency: Conquistadors

ECD: Mauricio Alarcon

Artists: Cecilia Fletcher, Julian Lorenzo

Client: Ocean52