Ogilvy: advert-body-3 by Collins
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Over the course of the past 18 months, Collins, the independent brand experience design company, played an integral role not only in reimagining Ogilvy's identity and design system, but also in helping to redefine the new Ogilvy brand direction.
Collins worked with Ogilvy to turn its celebrated, global heritage and formidable offerings into a simple, client-first value proposition through an extensive, collaborative strategy process. The project included everything from re-designing Ogilvy.com and overhauling the visual identity, to redefining the company’s core values and reimagining how Ogilvy defines the totality of its work.
The Collins-Ogilvy partnership is particularly unique because COLLINS Founder & CCO Brian Collins spent a decade at Ogilvy as CCO of the Ogilvy design and brand experience division prior to founding COLLINS in 2008. He felt firsthand the creative drive that ignites the whole company. As a result, the COLLINS team has a deep understanding and appreciation for the Ogilvy brand and its experience, which is apparent in the new visual identity.
Credits
Ogilvy
John Seifert - Global Chief Executive Officer
Lauren Crampsie - Global Chief Marketing Officer
Tham Khai Meng - Global Chief Creative Officer
Nikolaj Birjukow - Managing Director, Marketing and Content
COLLINS
Emily Morris - Head of Client Services
Taylor Holland - Business Manager
Tom Wilder - Creative Director
Brian Okarski - Senior Designer
Mark Kingsley - Executive Strategy Director
Dashiell Alison - Associate Strategy Director
Jump Jirakaweekul - Designer
Camille Sauve - Designer
Tomas Markevicius - Animator
Gabe Benzur - Director of Systems Design
Nick Ace - Creative Director
Tom Elia - Writer
Fictive Kin - Development Partners
MCKL Type - Type Foundry
Brian Collins - CCO and Co-Founder
