M&M'S: Haunted M&M's by Colenso BBDO

M&M's has placed boxes of chocolates in New Zealand’s most haunted location, Auckland’s Alberton House, along with a collection of cameras to live stream the boxes and the location in the lead up to Halloween.

The campaign aims to pre-haunt the chocolate for Halloween by exposing it to different levels of “hauntedness”, Lightly Haunted, Mediumly Spooky, and Extra Super Creepy, depending on where they are placed in the mansion.

The campaign, which launched on Friday 13 October, features a live feed on Facebook and is supported by a website and in-store activity.