Neigh Ltd: advert-body-1 by Coker Brand Design

New packaging design and identity created by Coker Brand Design.

Neigh and Coker Brand Design set out to redefine the image of super foods. These premium quality, delicious puds required packaging that would create desire. Neigh wants to spread the word that natural products are not only good for your health, but they can taste far better than their processed counterparts.

Avoiding the typical visual codes of natural and raw products and building on Neigh’s iconic horse box, Coker captured a sense of freedom, of living life in the moment with the vibrant water colour horse illustration unconfined by the box face. Its execution reflects the raw and unprocessed product whilst at the same time being effortlessly sophisticated. The packaging form unfolds on opening, presenting the puds as little irresistible treats, waiting to be nibbled and enjoyed.