Every Christmas since 1996, the M&M’S Brand has given its fans around the world the same gift – the iconic 15-second television commercial called ‘Faint.’ The beloved commercial created by BBDO features M&M’S spokescandies Red and Yellow interrupting Santa while he’s delivering gifts – causing both Red and Santa to faint.
The long-running spot has been a staple of the Christmas season for over 20 years, but it ends on a cliff hanger, begging fans to ask… so what exactly happened?
That’s the premise of the new, reimagined 90-second continuation of the memorable commercial appropriately called ‘Faint 2: A Very Yellow Sequel’. The new spot, created and produced by CLM BBDO in France with support from BBDO New York, follows the clumsy, but well-meaning Yellow as he attempts to fly Santa’s sleigh, deliver the presents and save Christmas. In true Yellow fashion, things go catastrophically wrong, but the mix up has unintended consequences that highlight the true meaning of Christmas.
“This Christmas season, we’re excited to check off a gift that’s been on our fans’ ‘wish list’ for more than 20 years: an ending to the iconic ‘Faint’ commercial,” said Michael Magee, vice president growth acceleration, Mars, Inc. “We want to bring everyone together with M&M’S once again this holiday season by highlighting the true meaning of Christmas for a new generation of fans.”
A 60-second cut of the new film will debut in the US on NBC during the annual Christmas Tree lighting at Rockefeller Center. A truly global campaign, ‘Faint 2’ will also run in 11 additional markets around the world throughout the holiday season.
Agency: CLM BBDO, BBDO NY
CCO: Matthieu Elkaim
Art Director: Ben Davidson
Copywriter: James Gebler
Other Credits: Tim Bayne (EVP, Executive Creative Director BBDO NY), David Lubars, CCO, BBDO Worldwide
CLM BBDO Vice President: Julien Lemoine
Group Account Director: Judith Romero
Account Manager: Lucie Lavrard
Other Credits: Susannah Keller (EVP, Global Account Director BBDO NY)
European Strategic Planner: Véronique Bernard
Production house: La Pac
Director: Reynald Gresset
Producer: Jerome Denis
BBDO Paris Head of production: Julien Sanson
TV Producer: Annabel Dauphin
Post producer: Pierre Suengas
Executive production house: Icon films Bucharest Romania
Post production house: Digital District
3D Animation production house: House Special (Director: Kirk Kelly)
BBDO Paris head of communications: Lauren Weber
Other Credits: Roy Elvove (EVP, Corporate Communications Director, BBDO North America)
Global Brand Director at Mediacom Global: Archana Kumar
Mars Wrigley Confectionery
VP Marketing Mars Chocolate Europe and Eurasia: Michael Magee
Regional Brand Director M&M’s Europe and Eurasia: Wendie Rosing
Acceleration Marketing VP Europe: Matthew Graham
Global Brand Director M&M’s: Rainer Struck
U.S. M&M’S Brand Director: Allison Miazga-Bedick