M&M'S: Faint 2 by CLM BBDO

Agency: CLM BBDO
Client: M&M'S
Date: Dec 2017
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Every Christmas since 1996, the M&M’S Brand has given its fans around the world the same gift – the iconic 15-second television commercial called ‘Faint.’ The beloved commercial created by BBDO features M&M’S spokescandies Red and Yellow interrupting Santa while he’s delivering gifts – causing both Red and Santa to faint.

The long-running spot has been a staple of the Christmas season for over 20 years, but it ends on a cliff hanger, begging fans to ask… so what exactly happened?

That’s the premise of the new, reimagined 90-second continuation of the memorable commercial appropriately called ‘Faint 2: A Very Yellow Sequel’. The new spot, created and produced by CLM BBDO in France with support from BBDO New York, follows the clumsy, but well-meaning Yellow as he attempts to fly Santa’s sleigh, deliver the presents and save Christmas. In true Yellow fashion, things go catastrophically wrong, but the mix up has unintended consequences that highlight the true meaning of Christmas.

“This Christmas season, we’re excited to check off a gift that’s been on our fans’ ‘wish list’ for more than 20 years: an ending to the iconic ‘Faint’ commercial,” said Michael Magee, vice president growth acceleration, Mars, Inc. “We want to bring everyone together with M&M’S once again this holiday season by highlighting the true meaning of Christmas for a new generation of fans.”

A 60-second cut of the new film will debut in the US on NBC during the annual Christmas Tree lighting at Rockefeller Center. A truly global campaign, ‘Faint 2’ will also run in 11 additional markets around the world throughout the holiday season.

Credits

Agency: CLM BBDO, BBDO NY

Creatives

CCO: Matthieu Elkaim

Art Director: Ben Davidson

Copywriter: James Gebler

Other Credits: Tim Bayne (EVP, Executive Creative Director BBDO NY), David Lubars, CCO, BBDO Worldwide

Account

CLM BBDO Vice President: Julien Lemoine

Group Account Director: Judith Romero

Account Manager: Lucie Lavrard

Other Credits: Susannah Keller (EVP, Global Account Director BBDO NY)

Strategic Planning

European Strategic Planner: Véronique Bernard

Production

Production house: La Pac

Director: Reynald Gresset

Producer: Jerome Denis

BBDO Paris Head of production: Julien Sanson

TV Producer: Annabel Dauphin

Post producer: Pierre Suengas

Executive production house: Icon films Bucharest Romania

Post production house: Digital District

3D Animation production house: House Special (Director: Kirk Kelly)

Communications

BBDO Paris head of communications: Lauren Weber

Other Credits: Roy Elvove (EVP, Corporate Communications Director, BBDO North America)

Media Agency

Global Brand Director at Mediacom Global: Archana Kumar

Mars Wrigley Confectionery

VP Marketing Mars Chocolate Europe and Eurasia: Michael Magee

Regional Brand Director M&M’s Europe and Eurasia: Wendie Rosing

Acceleration Marketing VP Europe: Matthew Graham

Global Brand Director M&M’s: Rainer Struck

U.S. M&M’S Brand Director: Allison Miazga-Bedick

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