MINDBODY: MindBody by Clinic

Clinic's new campaign for digital fitness and wellbeing brand MIndBody in the UK has launched on the London underground and London buses this week.

To create the campaign, Clinic used snippets of familiar commuter experiences, like jostling for space on a busy platform or trying to keep your balance standing up on a moving train, to highlight opportunities for fitness, wellness and relaxation that MindBody can connect you with: ‘from yoga to gym classes, beauty treatments and bootcamps’. It’s also been designed to introduce MindBody’s bright and optimistic branding and personality to the UK market through its tone of voice and use of colour.