Transport Accident Commission: Meet Graham by Clemenger BBDO Melbourne

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Meet Graham. To survive on our roads, you’d need to look something like him.

Part interactive sculpture, part educational tool and ultimately a catalyst for conversation, Graham shows us how the human body would need to change to survive a car crash. Using decades of road safety data, medical research and creativity a trauma surgeon, a road safety engineer and a world-renowned artist reimagined the human form to deliver evolution underpinned by evidence.


Chief creative officer:George McQueen

Creative chairman: Tom McQueen

Creative director: James McGrath

Art director: Allan Ngo

Copywriter: Ant Keogh

Additional Credits: Agency digital producer: Tom Marley, Raphaela Lee

Creative director: James McGrath

Creative technologist: Stephen de Wolf, Evan Roberts

Digital designer: Steven Nicholson

Director of photography: Jess Ramsey

Full stack developer: Drew Dunlop, Tom Marley, Sam Coates

Music composer: Byron Scullin/ Level Two Music

Photographer: Adrian Lander

TV production producer: Sonia von Bibra

Activation company: Traffik

Production: Finish Post Productions

Account director: Flare Productions / Airbag Co.

Group account director: Kate Joiner

Managing partner: Naomi Gorringe

PR executive: Lee Simpson

Senior planner: Nichola Patterson, Matt Pearce

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