NAB: advert-top-1 by Clemenger BBDO Melbourne

NAB is asking Australians to talk to themselves more in a new campaign to demonstrate the bank’s commitment to helping customers achieve their dreams.

The campaign is based on an insight that Australians should talk to themselves more about what they really want in life. It includes a short film featuring real NAB customers and employees pondering the things that matter to them and explains that NAB can help customers to achieve these goals.

The brand aims to encourage people to explore their dreams and showcase how NAB can help customers on their journey.

The national campaign includes TV, digital, social, PR and outdoor media.