Myer: Elf's Journey by Clemenger BBDO Melbourne

Client: Myer
Date: Nov 2017
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Australian department store Myer has launched a Christmas campaign featuring an elf who becomes frustrated that his Christmas decoration friends, a reindeer, mouse and angel, are not taking the Christmas season seriously.

The campaign film, called Elf’s Journey, was created by the Academy Award-winning animation studio Aardman and Myer’s advertising agency Clemenger BBDO Melbourne, aims to celebrate the spirit of Christmas by promoting togetherness.

The film is supported by a children’s storybook, an AR app and merchandise of the film's characters, all of which is available to purchase.

Myer has also partnered with The Salvation Army and will donate $1 for every share of the film on Facebook.


Agency – Clemenger BBDO Melbourne

Film Production – Aardman

Media Agency - Ikon

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