Myer: Elf's Journey by Clemenger BBDO Melbourne
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Australian department store Myer has launched a Christmas campaign featuring an elf who becomes frustrated that his Christmas decoration friends, a reindeer, mouse and angel, are not taking the Christmas season seriously.
The campaign film, called Elf’s Journey, was created by the Academy Award-winning animation studio Aardman and Myer’s advertising agency Clemenger BBDO Melbourne, aims to celebrate the spirit of Christmas by promoting togetherness.
The film is supported by a children’s storybook, an AR app and merchandise of the film's characters, all of which is available to purchase.
Myer has also partnered with The Salvation Army and will donate $1 for every share of the film on Facebook.
Agency – Clemenger BBDO Melbourne
Film Production – Aardman
Media Agency - Ikon