The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Myer
Date: Nov 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
3 votes

Australian department store Myer has launched a Christmas campaign featuring an elf who becomes frustrated that his Christmas decoration friends, a reindeer, mouse and angel, are not taking the Christmas season seriously.

The campaign film, called Elf’s Journey, was created by the Academy Award-winning animation studio Aardman and Myer’s advertising agency Clemenger BBDO Melbourne, aims to celebrate the spirit of Christmas by promoting togetherness.

The film is supported by a children’s storybook, an AR app and merchandise of the film's characters, all of which is available to purchase.

Myer has also partnered with The Salvation Army and will donate $1 for every share of the film on Facebook.

Credits

Agency – Clemenger BBDO Melbourne

Film Production – Aardman

Media Agency - Ikon