Australia Football League (AFL): advert-body-1 by Clemenger BBDO Melbourne
- Location:
The Australian Football League (AFL) has launched a new brand platform, Don’t Believe in Never, to tell stories from different tiers of the game, from grassroots levels through to the professional leagues.
The platform launches with a series of short films to celebrate the stories of the game. The films feature Sydney Swans player and former Sudanese refugee Aliir Aliir, a muslim teenage girl, Dema, who plays for a local Western Sydney team, and Richmond Tigers coach Damien Hardwick.
The films share the stories of the obstacles and adversity the subjects have overcome to achieve their dreams on the football field.
Credits
AFL:
Head of Marketing and Insights – Julian Dunne
Marketing Manager – Tim Hirst
Clemenger BBDO Melbourne:
Creative Chairman – James McGrath
Creative Director – Anthony Phillips
Creative Director – Richard Williams
Managing Director – Simon Lamplough
Executive Planning Director – Paul Rees-Jones
Executive Producer – Sonia von Bibra
Senior Producer (TV) – Jacqui Walker
Project Director – Theresa White
Group Business Director – Nick Campion
Business Manager – Sarah Gates
Senior Producer (Print) – Michael Travers
CG Artist – Steve Pratt
Retoucher – Mike McCall
Studio Artist – Sarah Wilson
Studio Artist – Patrick Rivera
Head of Craft Steve Leadbeater
Designer (Craft) – Juan Rodriguez
Designer (Craft) – Matt Ebling
Photography:
Photographer – Chris Tovo
Producer – Andrew Zappia, Agent99 Productions
Film Production:
Director – Christopher Nelius, Finch
DOP/Cinematographer – Matt Toll, Finch
Editors – Rodrigo Balart (Bull Sharks / Richmond) & Julie-Anne De Ruvo (Aliir Aliir)
Colourist – Martin Greer
Post Production / VFX – Jamie Scott, Generator Post
Music Composer/Arranger Richmond / Aliir Aliir – Jackson Milas, Sonar Music
Music Producer Richmond / Aliir Aliir: Sophie Haydon, Sonar Music
Music Bull Sharks: "Silly Move", King, Level Two Music
Production Company Managing Director/Executive Producer – Corey Esse, Finch
Production Company Producer – Jackie Adler, Finch
Sound Designer/Engineer - Paul Le Couteur & James Martell, Nylon Studios
Sound House – Nylon Studios