Nuelle: advert-top-1 by Circus Maximus
- Location:
Sexual wellness and intimate care products company Nuelle has rolled out a video for its 'Legalize V' campaign, which aims to break the taboo around the word "vagina." Created by Circus Maximus, the video features comedians, gynecologists and entrepreneurs asking why the word "vagina" has become so hush-hush even though roughly half of the population has one. The women in the film encourage viewers to stop using euphemisms like "vajayjay" and urge them to use the correct anatomical term instead so women everywhere can become more comfortable discussing their sexual health.
Credits
Chief Creative Officer: Ryan Kutscher
Director of Production: Paul Sutton
Creative: Mia Feitel & Stephanie Krivitzky
P.R.: Behrman Communications
Vice President: Linsey Tilbor
Account Manager: Julia Buttitta
Media: Redwood
Digital Strategist: Clay Thomas
Production: UCB / Don’t Think Productions
Director: Tessa Greenberg
Social Editorial: DreamItReel