Christian Aid: Oh What a Waste

Client: Christian Aid
Date: Dec 2017
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Christian Aid has released a stop-motion film, ‘Oh What A Waste’, using real food from the traditional Christmas dinner, combined with a unique version of The Twelve Days of Christmas. This is to highlight the vast quantity of edibles the UK public throws away every year and encourage the UK public to shop wisely at Christmas.

This includes donating the money they save to help provide food for families such as those in South Sudan, who due to drought and conflict, are not able to get enough to eat.

The campaign forms part of the Department For International Development’s UK Aid Match Christmas appeal, where for every pound the public gives to supporting people living in poverty, the UK Government will also give a pound.

Credits

Composer, David M Saunders

Creative Producer, Emma Wigley, Christian Aid

Director, Rebecca Gower

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