The Drum Awards for Marketing - Extended Deadline

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Client: Chobani
Date: Apr 2018
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Yogurt brand Chobani is continuing its brand evolution with two new creative campaigns.

Spearheaded by Chobani’s chief creative officer, Leland Maschmeyer, the yogurt brand is introducing a series of TV commercials for its Flip and Drink offerings to highlight the magic and specialness of yogurt in two unique creative territories – ‘Flipland’ and ‘Go with Chobani.’

Off the heels of the ‘Happily Ever After’ creative, which was unveiled during Chobani’s brand evolution, the brand looks to solidify the ‘magical’ and natural feel. Created as an imaginative escape, ‘Flipland’ takes consumers “from the ordinary to the extraordinary, into a world filled with magic and wonder, where playing with your food is a good thing,” according to Chobani. With over 100 different pieces of creative content, ‘Flipland’ intends to reach all corners of the media landscape from national, regional, and local, to digital and social with performance media.

The ‘Go with Chobani’ push looks to drive awareness around Chobani Drink. The campaign says that, “Wherever you’re going, you can now take Chobani with you.” The three spots feature simple scenes that celebrate tender and sweet moments, like dreams of exploration and the pursuit of travel. The story is portrayed through dreamful lighting and warm color grading, creating a separate visual world from that of ‘Flipland.’

Credits

Campaign “Flipland”

Client / Agency

Client: Chobani

Agency: Chobani Creative

Chief Marketing Officer: Peter McGuinness

Chief Creative Officer: Leland Maschmeyer

Vice President of Brand Design: Lisa Smith

Creative Director: Lisa Smith

Associate Creative Director: Connor Dooley, Eric Johnson, Daniel Adrian

Managing Director: Kwame Taylor-Hayford

Executive Producer: Kwame Taylor-Hayford

Producer: Kristy Kelly

Production Company: MJZ

Director: Dante Ariola

Senior Executive Producer: Eriks Krumins

Producer: Natalie Hill

Director of Photography: Khalid Montaseb

Editorial: Final Cut

Editor: Jeff Buchanan

Head of Production: Penny Ensley

VFX: The Mill

Executive Producer: Enca Kaul

Producer: Kris Drenzek

VFX Creative: The Mill

Creative Director: Chris Knight

Shoot Supervisor: Chris Knight

2D Lead Artist: Chris Knight

3D Lead Artist: Jason O. Monroe

Matte Painting: Andy Wheater

Animation: Jason Jansky, Katie Yancey

Design: Woosung Kang

Color: The Mill

Colorist: Damien Van Der Cruyssen

Color Executive Producer: Dee Allen

Music Company: New Math

Campaign “How to get to Flipland”

Client / Agency

Client: Chobani

Agency: Chobani Creative

Chief Marketing Officer: Peter McGuinness

Chief Creative Officer: Leland Maschmeyer

Vice President of Brand Design: Lisa Smith

Creative Director: Lisa Smith

Associate Creative Director: Connor Dooley, Eric Johnson, Daniel Adrian

Managing Director: Kwame Taylor-Hayford

Executive Producer: Kwame Taylor-Hayford, Bianca Cochran

Producer: Kristy Kelly

Production Company: LOBO

Directors: Mateus de Paula Santos. João Tenório, Guilherme Marcondes

Executive Producer: Luis Ribeiro

Global Head of Production: Loic Francois Marie Dubois

Producer: Gabriela Leal

Post-Production Supervisor: Eduardo Galvão

Coordinators: Helena Jardim and Clara Morelli

Directors of Photography: Alexandre Elaiuy and Fernando Oliveira

Production Designer: Marcelo Reginato

Stop Motion Animation: Lee Peffer

Lead Miniature Set Builder: Fabiana Fukui

Editorial Company: LOBO

Editor: Herbert Gondo

Color/Finish Company: LOBO

Music Company: New Math

Campaign “Go with Chobani”

Client / Agency

Client: Chobani

Agency: Chobani Creative

Chief Marketing Officer: Peter McGuinness

Chief Creative Officer: Leland Maschmeyer

Creative Director: Leland Maschmeyer

Associate Creative Director: Eric Johnson

Art Director: Gabrielle Lamontagne

Managing Director: Kwame Taylor-Hayford

Executive Producer: Kwame Taylor-Hayford

Producer: Kweku Taylor-Hayford

Production: Reset Content

Director: Vesa Manninen

Managing Director: Dave Morrison

Exec Producer: Deannie O’Neil

Exec Producer / Bidding: Jen Beitler

Head of Production: JP Colombo

Producer: Dennis Beier

Cinematographer: Tuomo Virtananen

Editorial: Final Cut

Editor: Ryan Steele

Assistant Editor: Devon Flint

Producer: Margarita Mutuc

Executive Producer: Gina Pagano

Online Flame: Jim Hayhow at Mackcut

Mixing Studios: Sam Shaffer at Mackcut

VFX: The Mill

Pete King: Executive Producer

Andy Wheater: Matte Painter

Lisa Ryan: Lead 2D Artist

Dag Ivarsoy: 2D Artist (Director’s Cut)

Danny Garcia: 3D Artist

Valentina Cokonis: Producer

Color: MPC

Colorist: Mark Gethin

Assistant: Dimitri Rajapakse

Producer: Rebecca Boorsma

Executive Producer: Ed Koenig