The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Date: Jun 2018
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While VAR is sorting out the decisions on the pitch, Paddy Power and Andy McLeod are here to help you sort out your differences off the pitch; putting the world to rights one video replay at a time.

A 60-second spot shows the potentially unlimited use of VAR in the world beyond football, solving disputes between blokes queuing at the bar, getting to the bottom of HR complaints, and the truth behind porkies told by neighbours.

Credits

Project name: World Cup 2018

Client: Paddy Power

Creative Agency: Chime

Deputy Executive Creative Director: Matt Lever

Art Director: Ben McCarthy

Copywriter: Seb Housden

Planner: Daryl Frost

Media Agency: MediaCom

Production Company: Rattling Stick

Director: Andy McLeod

Production co Producer: Stuart Bentham

Director of Photography: Stuart Graham

Agency Producer: Ed Mueller

Business Director: Ben Boyles

Senior Account Director: Myles Cryan

Account Manager: Matt Strutte

Account Manager: Joe Humphries

Offline Editor: Eve Ashwell @ Assembly Rooms

Post-production: Big Buoy

Colourist: George K @ MPC

VFX Supervisor: Jim Allen

VFX Producer: Barny Wright/Charlotte Shearsmith

Audio: Parv Thind @ Wave