Lexus Europe: The Art of Standing Out by CHI & Partners
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Lexus Europe has released ‘The Art of Standing Out’, a campaign that brings to life both modern and classic works in juxtaposing – and clever – everyday scenarios.
The flagship spot by The&Partnership’s CHI&Partners follows a Lexus NX driving through a cityscape. From the perspective of the passenger, the viewer sees Vermeer’s ‘Girl with a Pearl Earring’ hand her luggage to a bellboy outside a hotel before an inflatable shaped like Jeff Koon’s ‘Balloon Dog’ escapes the clutches of a young boy.
Elsewhere the car drives past a façade painted with Mondrian’s ‘Composition A’, as well as a shoe store decorated with a real-life vase filled with Vincent Van Gogh’s ‘Sunflowers’.
After passing Georges Seurat’s ‘Bathers at Asnieres’, the drive ends at a 1940s diner: a full scale recreation of Edward Hopper’s ‘Nighthawks’.
ECD: Micky Tudor, Yan Elliott
CD: Monty Verdi
Creatives: James Crosby
Planner: Paulina Goodwin, Matt Bamford-Bowes
Executive Producer: Charles Crisp
Producer: Andy Roberts
Business Director: Tom McCoy
Account Director: Anastasia Terzeon
Account Manager: Oliver May
Project Director: Ant Borkett
Production Company: Stink
Producer: Juliet Naylor
Production Manager: Zoe Acourt
Executive Producer: Jon Chads
Director of Photography: Stuart Graham
Set Designer: James Hatt
Service company: Papaya
Post-Production & Visual FX: The Mill
Executive Producer: Ian Berry
Producer: Tom Manton, Simon Bath.
Lead Flame artist: Gareth Brannan
Colourist: Seamus O’Kane
Lead CG: Philip Maddock
2D Artists: Sole Martin, David Wishart
Matte Painting: German Casado, Cameron Johnson
Editors: The Quarry
Editor: Jonny Scarlett
Editor Assistant: Patrick Walsh
Producer: Charlie Morris
Recording Studio: Clearcut Sound Studios
Sound Engineer: Chris Wigglesworth
Music Company: Dave Goulding @ Wake the Town