Lexus Europe: The Art of Standing Out by CHI & Partners

Client: Lexus Europe
Date: Oct 2017
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
11 votes
The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Lexus Europe has released ‘The Art of Standing Out’, a campaign that brings to life both modern and classic works in juxtaposing – and clever – everyday scenarios.

The flagship spot by The&Partnership’s CHI&Partners follows a Lexus NX driving through a cityscape. From the perspective of the passenger, the viewer sees Vermeer’s ‘Girl with a Pearl Earring’ hand her luggage to a bellboy outside a hotel before an inflatable shaped like Jeff Koon’s ‘Balloon Dog’ escapes the clutches of a young boy.

Elsewhere the car drives past a façade painted with Mondrian’s ‘Composition A’, as well as a shoe store decorated with a real-life vase filled with Vincent Van Gogh’s ‘Sunflowers’.

After passing Georges Seurat’s ‘Bathers at Asnieres’, the drive ends at a 1940s diner: a full scale recreation of Edward Hopper’s ‘Nighthawks’.

Credits

ECD: Micky Tudor, Yan Elliott

CD: Monty Verdi

Creatives: James Crosby

Planner: Paulina Goodwin, Matt Bamford-Bowes

Executive Producer: Charles Crisp

Producer: Andy Roberts

Business Director: Tom McCoy

Account Director: Anastasia Terzeon

Account Manager: Oliver May

Project Director: Ant Borkett

Production Company: Stink

Director: Ne-O

Producer: Juliet Naylor

Production Manager: Zoe Acourt

Executive Producer: Jon Chads

Director of Photography: Stuart Graham

Set Designer: James Hatt

Service company: Papaya

Post-Production & Visual FX: The Mill

Executive Producer: Ian Berry

Producer: Tom Manton, Simon Bath.

Lead Flame artist: Gareth Brannan

Colourist: Seamus O’Kane

Lead CG: Philip Maddock

2D Artists: Sole Martin, David Wishart

Matte Painting: German Casado, Cameron Johnson

Editors: The Quarry

Editor: Jonny Scarlett

Editor Assistant: Patrick Walsh

Producer: Charlie Morris

Recording Studio: Clearcut Sound Studios

Sound Engineer: Chris Wigglesworth

Music Company: Dave Goulding @ Wake the Town

Overall Rating
0/5Vote
Overall Rating
0/5Vote
Overall Rating
0/5Vote

The Football Association: For All by VCCP

Added 20 November 2017
Agency: VCCP
Overall Rating
0/5Vote