Four Loko: advert-body-1 by Chemistry
- Location:
Four Loko seldom follows the rules. The beverage brand, in partnership with its agency Chemistry, is flouting traditional conventions of social media.
Four Loko is launching a new campaign called 'People of Four Loko.' The drink's fans are bold, so, in order to mix up the coverage of its Spring Escape event in Cancun, the brand and Chemistry decided that the wildest coverage they could share were these bold fans and exactly who they become during Spring Escape.
For the spots, spring breakers were interviewed to learn more about their nitty, gritty, and wildest Four Loko Stories. Of course, when you ask for the real deal with Four Loko fans, you’re going to get some pretty NSFW answers. So while the videos show as much as possible, they wanted to let the photography do the talking when possible with the hashtags #PeopleofFourLoko and #FourLokoStories.
Credits
Client: Four Loko
Agency: Chemistry
Chris Breen, Chief Creative Officer
Carl Corbitt, Executive Creative Director
Travis Broyles, Senior Copywriter
Lindy Taylor, Junior Art Director
Alex Walker, Account Executive
Celeste Hubbard, Group Account Director
Janai Crudup, Assistant Account Executive
Filmed by: The BMP Film Co.
