On the Beach: advert-body-3 by CheethamBell JWT

In a spot of reactive marketing timed with recent weather disruption, CheethamBell JWT has used the ‘Beast from the East’ to show Mancunians how they could escape to the sun with Onthebeach.co.uk.

Using a snow stamp in and around the city to produce visuals for a tactical social campaign, the team used the event to remind the people of the Manchester that there are places in the world not beset by freezing winds and snow.