The Drum Awards for Marketing - Extended Deadline

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Client: Cochlear
Date: Mar 2018
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Cochlear has created a piece of software called Hearprint that can adapt a range of audio levels on content to the viewers hearing ability.

The idea behind the campaign is to promote Cochlear’s technology, which adapts to a user’s needs, rather than just turning everything up.

The centre of the campaign is a content series about influential people with hearing problems, of which the sound levels can be adjusted to create the best sound experience personalised to a users ability. Alongside that, Cochlear has released the software as a Google Chrome extension so that people can watch and listen to any content with the customised experience.

Two films follow the story of leading practitioners who thought they would suffer in their careers due to poor hearing but found solutions in technology. The first film features Jennie Brand-Miller, a leading nutritional scientist and professor of human nutritionat the University of Sydney, and the second film focuses on the story of Andy King, a high performance surf coach.

Credits

Client: Cochlear Limited

Scott Housley, VP of Marketing & Business Development, Cochlear Australia and New Zealand

Janet Menzies, General Manager, Cochlear Australia and New Zealand

Ben Marosszeky, Senior Manager, Cochlear Asia Pacific

Kerryn Burke, Senior Marketing Communications Manager, Cochlear Asia Pacific

Linda Ballam-Davies, Senior Marketing Communications Manager, Cochlear Australia and New

Zealand

Kate Harrison, Consumer Campaign Manager, Cochlear Asia Pacific

Leonie Fewster, Cochlear Care Centre Manager, Cochlear Australia and New Zealand

Julie Decker, Cochlear Care Centre Manager, Cochlear Australia and New Zealand

Agency: CHE Proximity

Chris Howatson, CEO

David Halter, Managing Director

Ant White, Chief Creative Officer

Brian Jefferson, Group Creative Director

Letizia Bozzolini, Associate Creative Director

Lisa ONeill, Associate Creative Director

Cameron Brown, Senior Copywriter

Mariana Rice, Group Account Director

Charlotte Jones, Senior Account Director

Alice Jamieson, Senior Account Manager

Jason Young, Head of Design

Vanessa Saporito, Senior Designer

Julie Duff, Head of CHEP Films

Katena Valastro, Production Co-Ordinator

Roma Stein, Operations Manager

James Shaw, Head of Performance

Hannah Garcia, Senior Experience Strategist

Elliot Tindale, Performance Manager

Ryan Townsend, Experience Manager

Elaine Yang, Performance Executive

Tien Tran, Programmatic Manager

Leigh Munday, Data and Media Operations Manager

Jamie Metcalfe, Digital Products Director

Simon Ridley, Digital Project Manager

Matthew White, Creative Technologist

Patrik Fagard, Creative Technologist

Matthew Rose, Technical Director, Product & Communications

Matthew Willcox, Head of Strategic Design

Sebastian Perez de Arce, Senior Digital Designer

PR

Simone Pipkorn, General Manager

Fleur Williamson, Account Director

Elen Clement, Senior Account Manager

Direction: The Glue Society’s Jonathon Kneebone, Director

Production Company: Revolver/ Will O’Rourke

Michael Ritchie, Managing Director/Executive Producer

Josh Mullens, Executive Producer/Head of Projects

Isabella Vitelli, Producer

Jasmin Helliar, Producer

Alex Harrod & Jordan Maddocks, Director of Photography

The Glue Society Studios, Post House

The Glue Society, Editor

Viv Baker, Flame Artist

Trish Cahill, Colourist

Sound Studio: Noise International

Kathleen Burrows, Sound Designer