Chappy: The Chappy Pledge

Client: Chappy
Date: Nov 2017
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Chappy, the global gay dating app, has unveiled a global campaign highlighting the regular use of prejudicial language and attitudes from users on dating platforms. The insight, backed by research commissioned by Chappy, reveals more than half of the 500 people surveyed had witnessed racism, body shaming or general abuse on dating apps.

The film will appear in cinemas across the UK and online, supplemented by a series of print, out of home and digital out of home. The film features 16 men talking about their experiences on dating apps, revealing rampant underlying racism, ageism, fat shaming and fem shaming in digital spaces.

“Dating can be intimidating," said Jack Rogers, co-founder of Chappy. "It is our responsibility to create an environment that is safe and fun, not rude and abusive.

"The ‘Don’t be a D!ck’ campaign is a call to arms, not just to the gay community, but the dating community as a whole."

Credits

Client: Jack Rogers, co-founder, Chappy

Creative Agency: In-house: Chappy

Copywriter: Georgie Coupe

Art director: Laurence Knowlson

Media agency: In-house: Chappy Marketing

Media planner: In-house: Chappy Marketing

Production company: Pink Banana Studios

Co-Directors: Gideon Beresford & Louis Cochran

Editor: Louis Cochran

Producer: Chris Vlassis

Executive Producer: James Dartnall

DOP: Anthony Lucas

Sound: Jono Carey

Post-production: Pink Banana Studios

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