Norebo: New brand identity by Carter Wong

Agency: Carter Wong
Client: Norebo
Date: Oct 2017
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The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong.

Carter Wong has delivered an end-to-end project, encompassing initial strategy and naming, fresh branding and a new look and feel for the Atlantika and Ocean Trawlers brands.

Following the evolution of operations within Atlantika, Carter Wong introduced a new brand name and identity as Glacialis. The new brand now reflects the fact that harvesting extends into fishing grounds in both the North Atlantic and North Pacific oceans.

Providing, sustainable wild-fresh frozen at sea fish fillets to chefs, restaurants and fish and chip shops, Glacialis engages directly with the end customers. To ensure that this new identity captured the quality of the product and not only the harvesting process, Carter Wong worked with typographer Robin Clarke to help craft the main brand mark. This was supported by additional illustrations by James Lewis and enhanced use of food photography, resulting in an authentic visual identity that captures the freshness and quality of the fish.

Carter Wong carried out the entire rebrand and accompanying messaging for both Atlantika and Ocean Trawlers across physical and digital channels, designing all branded elements - covering strategy, naming, messaging, logo, as well as the physical packaging, stationery, websites and video content.

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