Conoco: advert-body-2 by Carmichael Lynch
- Location:
It’s 2018, and our unfettered access to infinite brain melting entertainment has made staying put more appealing than ever. Liking and swiping and scrolling have all but replaced going and doing and experiencing. You know, with your human body. For gas brand Conoco’s new brand campaign, we wanted to remind people that the world is out there, just a tank of gas away.
To bring the campaign to life, we worked with director Jimmy Marble and some of the Internet’s best and strangest animators – John McLaughlin, Julian Glander, the Bob’s Burgers crew – to pit the existential forces of stay and go against each other. What resulted is part motivational speech, part obscure-Tumblr-page-come-to-life, part obscenely shareable brain candy. More than 50 pieces of video content, plus a buffet of gifs and other purposeful strangeness.
The goal? Use #content to encourage our young, Internet-y audience to go consume the actual content of life with a tank of Conoco gas.
Credits
CAMPAIGN TITLE: Choose Go.
CLIENT: Conoco
AGENCY: Strategic & Creative Consultant
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Group Creative Director: Josh Leutz
Creative Director: Luke Oeth
Art Director: Samantha Perry
Associate Creative Director/Writer: Chad Temples
Account Management Team: Jennifer Corrigan, Catherine Day
Brand Planning: Eden Thompson, Kathleen Grimstad
Media: Andrew Lapham, Halle Mason, Sophie Lippold
Social Engagement: Cavan Reagan Reichman, Dustin Smith
PRODUCTION SERVICES:
Production Services Company: Matre Productions LLC
Executive Producer: Lisa Keljik
Content Producer: Jennifer David
Business Manager: Michelle Caron
Account Services: Kate Moret
Business Affairs: Brent Larson
PRODUCTION:
Production Company: Ways & Means
Director: Jimmy Marble
Executive Producer: Jett Steiger
Executive Producer: Lana Kim
Line Producer: Taylor Vandergrift
Director of Photography: David Robert Jones
ANIMATION:
Animation Company: Bento Box Entertainment
Executives in Charge of Production: Scott Greenberg, Joel Kuwahara
Creative Director: Ben Jones
Supervising Producer: James Merrill
Producer: Duncan Ferguson
ANIMATORS:
Garrett Davis (Face Melt, High Five, Flying Squirrel*, Ski Free*)
Julian Glander (Hood Ornament, Stuck Inside)
Amy Q. Huang (Face Melt, High Five, Flying Squirrel*, Ski Free*)
Julie Kim (STAY Gelatin, GO Gelatin)
Matt Marblo (Suprehero, Toe Stub)
John McLaughlin (Dancing Man, TV Glue)
Natalia Stuyk (Running Man/UFO, Gas Station)
Stanley Sunday (Candy Mountain, Forceful Animal)
Matt Taylor (Moon, 80's Videogame)
Victoria J. Wee (Superhero, Go Button, Buffalo Tattoo)
*Character Design by Jimmy Marble
POST PRODUCTION:
Edit House: Ways & Means
Editor: Sean Patrick Leonard
Assistant Editor: Jacob Kirby
Executive Producer: Jett Steiger & Lana Kim
Producer: Ana Orrach
Color Grading The Mill/LA
Colorist: Matt Osborne
Producer: Liza Kerlin
Executive Producer: Thatcher Peterson
Audio Mix: Unbridled Sound
Mixing Engineer: Ian Chase
Sound Design: Unbridled Sound
Sound Editor: Jacob Flack
Sound Editor: Timothy Preston
Sound Supervisor: Brent Kiser
VFX:
VFX House: Tempest FX
Producer: Marc Steinberg
Supplementary VFX: Flawless Post
Executive Producer: Rik Michul
Creative Director: Howard Shur
Senior VFX Artist: Adam Petke
Dark Arts:
VFX Producer: Max Lenard
Compositor: Casey Allen
Compositor: Clark Parkhurst
On-Line Editor: Tempest FX
Artist: Marc Steinberg
Post Producer: Ana Orrach
MUSIC:
“Body Builder” on any other piece that has music, “Warm Breeze” on Hair Flow, “Cake Boys”
Music Company: Jeffrey Brodsky
Written/Composed by: Jeffrey Brodsky
