Conoco: Choose Go by Carmichael Lynch

Client: Conoco
Date: May 2018
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It’s 2018, and our unfettered access to infinite brain melting entertainment has made staying put more appealing than ever. Liking and swiping and scrolling have all but replaced going and doing and experiencing. You know, with your human body. For gas brand Conoco’s new brand campaign, we wanted to remind people that the world is out there, just a tank of gas away.

To bring the campaign to life, we worked with director Jimmy Marble and some of the Internet’s best and strangest animators – John McLaughlin, Julian Glander, the Bob’s Burgers crew – to pit the existential forces of stay and go against each other. What resulted is part motivational speech, part obscure-Tumblr-page-come-to-life, part obscenely shareable brain candy. More than 50 pieces of video content, plus a buffet of gifs and other purposeful strangeness.

The goal? Use #content to encourage our young, Internet-y audience to go consume the actual content of life with a tank of Conoco gas.

Credits

CAMPAIGN TITLE: Choose Go.

CLIENT: Conoco

AGENCY: Strategic & Creative Consultant

Agency: Carmichael Lynch

Chief Creative Officer: Marty Senn

Group Creative Director: Josh Leutz

Creative Director: Luke Oeth

Art Director: Samantha Perry

Associate Creative Director/Writer: Chad Temples

Account Management Team: Jennifer Corrigan, Catherine Day

Brand Planning: Eden Thompson, Kathleen Grimstad

Media: Andrew Lapham, Halle Mason, Sophie Lippold

Social Engagement: Cavan Reagan Reichman, Dustin Smith

PRODUCTION SERVICES:

Production Services Company: Matre Productions LLC

Executive Producer: Lisa Keljik

Content Producer: Jennifer David

Business Manager: Michelle Caron

Account Services: Kate Moret

Business Affairs: Brent Larson

PRODUCTION:

Production Company: Ways & Means

Director: Jimmy Marble

Executive Producer: Jett Steiger

Executive Producer: Lana Kim

Line Producer: Taylor Vandergrift

Director of Photography: David Robert Jones    

ANIMATION:

Animation Company: Bento Box Entertainment

Executives in Charge of Production: Scott Greenberg, Joel Kuwahara

Creative Director: Ben Jones

Supervising Producer: James Merrill

Producer: Duncan Ferguson

ANIMATORS:

Garrett Davis (Face Melt, High Five, Flying Squirrel*, Ski Free*)

Julian Glander (Hood Ornament, Stuck Inside)

Amy Q. Huang (Face Melt, High Five, Flying Squirrel*, Ski Free*)

Julie Kim (STAY Gelatin, GO Gelatin)

Matt Marblo (Suprehero, Toe Stub)

John McLaughlin (Dancing Man, TV Glue)

Natalia Stuyk (Running Man/UFO, Gas Station)

Stanley Sunday (Candy Mountain, Forceful Animal)

Matt Taylor (Moon, 80's Videogame)

Victoria J. Wee (Superhero, Go Button, Buffalo Tattoo)

*Character Design by Jimmy Marble

POST PRODUCTION:

Edit House: Ways & Means

Editor: Sean Patrick Leonard

Assistant Editor: Jacob Kirby

Executive Producer: Jett Steiger & Lana Kim

Producer: Ana Orrach      

Color Grading The Mill/LA

Colorist: Matt Osborne

Producer: Liza Kerlin

Executive Producer: Thatcher Peterson

Audio Mix: Unbridled Sound

Mixing Engineer: Ian Chase

Sound Design: Unbridled Sound

Sound Editor: Jacob Flack

Sound Editor: Timothy Preston

Sound Supervisor: Brent Kiser

VFX:

VFX House: Tempest FX

Producer: Marc Steinberg

Supplementary VFX: Flawless Post

Executive Producer: Rik Michul

Creative Director: Howard Shur

Senior VFX Artist: Adam Petke

Dark Arts:

VFX Producer: Max Lenard

Compositor: Casey Allen

Compositor: Clark Parkhurst

On-Line Editor: Tempest FX

Artist: Marc Steinberg

Post Producer: Ana Orrach 

MUSIC:

“Body Builder” on any other piece that has music, “Warm Breeze” on Hair Flow, “Cake Boys”

Music Company: Jeffrey Brodsky

Written/Composed by: Jeffrey Brodsky

IKEA: Swedish HIP HÖP by CP+B

Added 25 May 2018
Agency: CP+B
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