76: advert-top-1 by Carmichael Lynch
- Location:
Fuel brand 76 is unveiling a comprehensive new marketing campaign aimed at attracting a younger audience to the iconic brand. Created in partnership with agency of record Carmichael Lynch, this social-centric campaign is led by a series of videos detailing the adventures (and misadventures) of a couple embarking on an unexpected road trip fueled by 76.
'Jean and Gene’s Awesome Adventure Road Trip' is led by a series of six videos that tell the story of Jean and Gene, a couple enjoying spontaneous moments on a cross-country rooadtrip. The six 15- and 30-second videos by director Matt Lenski feature improv actors to make the campaign feel natural. The spots will air online and in broadcast in the Los Angeles and Seattle markets.
The campaign also includes digital, paid social, radio, and out-of-home elements as well as branded merchandise and swag, such as t-shirts, patches and sticker sets to be distributed in target markets.
Credits
Title: 76 Jean and Gene’s Awesome Adventure Road Trip
Spots: Internet Shopping :30/:15, Van Life :30/:15, Knolling :30/:15, Surfing :30, Tire :30/:15, Valencia :30/:15, Jean and Gene Trailer :30
Client: 76
Sr. Director of Brands: Sarah Bolding
Brand Director: Bree Januhowski
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Group Creative Director: Josh Leutz
Creative Director: Luke Oeth
Copywriter: Chris Vandersall
Art Director: Arthur Stewart
Head of Integrated Production: Joe Grundhoefer
Content Producer: Zach Zutler
Business Manager: Vicki Oachs
Account Management Team: Jennifer Corrigan, Brad Wellman, Caleb Peabody
Sr. Project Management: Jessica Martin
Production:
Production Company: Arts & Sciences
Director: Matt Lenski
Executive Producer / Partner: Marc Marrie
Executive Producer / Partner: Mal Ward
Head of Production: Christa Skotland
Producer: Eric Matthew Sedorovitz
Post Production:
Edit House: HutchCo Technologies
Editor: Jim Hutchins
Executive Producer: Jane Hutchins
Telecine: Company 3
Telecine Artist: Stefan Sonnenfeld
Telecine Producer: Katie Andrews
Online / Mastering: Drive Thru
Online Artist: Derek Johnson
Post Executive Producer, Drive Thru: Beth Wilson
Post Producer, Drive Thru: Mina Branch
Audio Mix: SisterBoss / Dan Kramer
Audio Producer: SisterBoss / Annie Sparrows
Talent:
Bridget Malone as Jean
Brent Poplizo as Gene
