Cadbury UK: Loch Ness by Carat

Cabury’s Easter egg campaign is taking a creatively figurative approach this year by playing on the ultimate Easter egg hunt in the form of the elusive Loch Ness monster.

The chocolate brand is aligning its seasonal marketing campaign with Nessie by placing three large humps in Loch Ness in a bid to recreate the mysterious sightings of the mythical beast.

The stunt was created by Carat media agency and forms part of a wider Cadbury Easter campaign that aims to make the brand synonymous with Easter, while also building on its heritage in Easter egg hunts and its 15 year-long partnership with The National Trust.