Agency: Cake
Client: Barclays
Date: Jan 2018
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Barclays, The Official Banking Partner of the Premier League, launches its new campaign, ‘Game Changing’, with ex-Chelsea and England legend Frank Lampard. Frank will be working with Barclays over the next 18 months.

The campaign is launched with a film featuring Frank talking about the game changers on and off the pitch – the inspirational leaders, the unplayable players, the ones who never give up, the ones who break down barriers, the ones who innovate and most importantly, the 12th man – the fans.

The film will be played out on social media from today, and be supported by activity on talkSPORT and in the wider media.

Credits

HSE Cake/ Barclays