Colorado Lottery: advert-body-1 by Cactus
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Advertising agency Cactus created lively folk art figures to use as centerpieces in a campaign for the Colorado Lottery’s Fiestas de los Muertos, a $1 scratch off game inspired by the Mexican Day of the Dead.
The artwork was used to promote the seasonal game in the Lottery’s channels — which include the website, email to MyLottery members and ticket vending machines — along with print advertising, point of sale and fun merchandise, such as tee-shirts and stickers emblazoned with the holiday’s signature symbols, which include brightly painted skulls, flowers and musical instruments.
The Colorado Lottery asked Cactus to create a “culturally relevant, yet creative” marketing solution for Fiestas de los Muertos on a limited budget. The tagline: “$5,000 ways to raise your spirits.”
Dia de Los Muertos — or Dia de Muertos as it is called in Mexico — is a multi-day holiday (Oct. 31 to Nov. 2) in which people gather to remember and pray for friends and family members who have died. It is a public holiday in Mexico.
Credits
Client: Colorado Lottery
ADVERTISING MANAGER: Christian Hawley
AGENCY CREDITS
FOUNDER & CHIEF EXECUTIVE OFFICER: Joe Conrad
PARTNER & CHIEF CREATIVE OFFICER: Norm Shearer
VP, CREATIVE DIRECTOR: Brian Watson
CREATIVE DIRECTOR: Jim Morrissey
CREATIVE DIRECTOR: Jeff Strahl
SENIOR DESIGNER: Josh Jevons
DESIGNER: Shruthi Balakrishna
SENIOR ART DIRECTOR / DESIGNER: Sarah Berkheimer
ART DIRECTOR: Hailey Simon
SENIOR COPYWRITER: Shea Tullos
PRODUCTION DIRECTOR: Brooke Woodruff
BROADCAST PRODUCER: Martha Douglas
SENIOR PRINT PRODUCER: Julie Mimmack
SENIOR DIGITAL PRODUCER: Adele Martin
SENIOR PRODUCTION ARTIST: Mark Tanner
CREATIVE TECHNOLOGY DIRECTOR: Andrew Baker
INTERACTIVE DESIGNER / DEVELOPER: Austin Lliteras
UI / UX DESIGNER: Kevin Roysden
VP, CLIENT SERVICES: Ainslie Fortune
ACCOUNT DIRECTOR: Amy Hume
ACCOUNT DIRECTOR: Monica Hemmert
STRATEGIC COMMUNICATIONS DIRECTOR: Amy Taylor
ACCOUNT SUPERVISOR: Jon Barnett
ACCOUNT MANAGER: Ethan Nosky
STRATEGIC DIRECTOR: Mike Lee
STRATEGIST: Megan McCaslin
VP, CREATIVE OPERATIONS: Lisa Van Someren
PROJECT MANAGER: Kristen Taylor Smith
PROJECT MANAGER: Janet Bunning
PROJECT COORDINATOR: Paige Beaufort
ASSOCIATE PROJECT MANAGEMENT DIRECTOR: Jamie Sharp
MEDIA DIRECTOR: Diana Berry
ASSOCIATE MEDIA DIRECTOR: Lisa Hubbard
SENIOR MEDIA BUYER: Regina Pron
MEDIA PLANNER / BUYER: Katie Harker
MEDIA COORDINATOR: Caroline Schubert
VP, BUSINESS OPERATIONS: Kris Byers
OFFICE MANAGER: Cole Pelayo
