Client: Chipotle
Date: Jul 2017
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Chipotle Mexican Grill is using music to draw attention to the 51 ingredients making up its menu in a sonically-pleasing collaboration with Wu-Tang Clan producer RZA.

In the two-minute video, an original sound is designated to each ingredient. RZA composes music like a chef would a meal in a visually engaging ad that splices animation with a unique soundtrack.

Ingredients like guacamole, cilantro, jalapeno and more were all designated instruments which all contributed to the song.

Credits

CAA Marketing (Agency)

Party (Interactive)

Media Monks (Interactive)

Pretty Bird (Video Production)

Lost Planet (Editorial)

Mathematic (Animation)

Barking Owl (Sound Design)