The Drum Awards for Marketing - Extended Deadline

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Agency: Buzzman
Client: PayPal
Date: Nov 2017
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Through a vignette film, PayPal talks to those for whom the magical moment of gift opening quickly rhymes with tragedy. Those whose anguished expressions contrast with those of Christmas wonder. Those buying inappropriate gifts who’ll go to all extremes to hide them.

It conveys the message that by shopping online with PayPal, they’ll be able to return their mishit gifts and get their return fees reimbursed.

The campaign, composed of a 70-second film will be deployed through cinema, digital and social media from 22 November in France. The film will also be broadcast in Germany, Switzerland and Austria.

Credits

Marketing Director Marie Muller

Head of Advertising & Strategic Marketing Laurent Burel

Advertising & Media Manager Clémence De Grandmaison

Brand Manager Jean-Baptiste Vieille

Head of Communication Karine Froger

President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Creative Directors Tristan Daltroff & Louis Audard

Artistic Director Louis Audard

Copywriter Tristan Daltroff

Assistant Artistic Director Edouard Jacquelin

Account Executive Alexandre Soloy

Head of Social Media Julien Scaglione

Social Media Creative Director Noémie Gmur

Head of PR & Communication Amélie Juillet

PR & Communication Assistants Julie Claeyman & Suzanne Langlais

Head of TV Production Vanessa Barbel

TV Production Katya Violi & Géraldine Bourguignat

Rights Management Dee Perryman

Production BIG Productions

Sound Production Capitaine Plouf

Director Martin Kalina

Producer Raphael Carassic