PayPal: Don't Live In Fear of Giving the Wrong Gift by Buzzman
- Location:
Through a vignette film, PayPal talks to those for whom the magical moment of gift opening quickly rhymes with tragedy. Those whose anguished expressions contrast with those of Christmas wonder. Those buying inappropriate gifts who’ll go to all extremes to hide them.
It conveys the message that by shopping online with PayPal, they’ll be able to return their mishit gifts and get their return fees reimbursed.
The campaign, composed of a 70-second film will be deployed through cinema, digital and social media from 22 November in France. The film will also be broadcast in Germany, Switzerland and Austria.
Credits
Marketing Director Marie Muller
Head of Advertising & Strategic Marketing Laurent Burel
Advertising & Media Manager Clémence De Grandmaison
Brand Manager Jean-Baptiste Vieille
Head of Communication Karine Froger
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Tristan Daltroff & Louis Audard
Artistic Director Louis Audard
Copywriter Tristan Daltroff
Assistant Artistic Director Edouard Jacquelin
Account Executive Alexandre Soloy
Head of Social Media Julien Scaglione
Social Media Creative Director Noémie Gmur
Head of PR & Communication Amélie Juillet
PR & Communication Assistants Julie Claeyman & Suzanne Langlais
Head of TV Production Vanessa Barbel
TV Production Katya Violi & Géraldine Bourguignat
Rights Management Dee Perryman
Production BIG Productions
Sound Production Capitaine Plouf
Director Martin Kalina
Producer Raphael Carassic