Oreo: Do You Speak Oreo by Buzzman

Agency: Buzzman
Client: Oreo
Date: Jan 2018
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Owen Wilson is butchering the French language in new spots for Mondelez International’s Oreo peanut butter cookie.

In two new spots, Wilson is on a tranquil French park bench, touting the peanut butter Oreo after saying, in a very American accent, his name and the cookie. In one, he stops a passing jogger and asks him how to say peanut butter. After some awkward exchanges, Wilson ends up saying in French that “this is the Oreo sorry I don’t understand flavor.”

A second spot he is on the same park bench, being coached by a French man with a walkie-talkie hiding behind a tree. In the same manner, Wilson blurts out everything the man says, even though he is not talking to Wilson, to comic effect.

Credits

Mondelez International France

Marketing Director Elisabeth Bloch

Marketing Manager Matthieu Guignard

Account Manager Nicolas Hénault

Project Manager Anne-Laure Lemoussu

Buzzman

President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Creative Directors Patrice Lucet & Philippe Boucheron

Art Director Julie Greffier

Copywriter Bastien Bouchard

Account Director Maïté Orcasberro

Head of Account Thomas Crouzet

Account Executive Marie Hénaff

Strategic Planner Fanny Camus-Tournier

Strategic Planner Edouard N’Diaye

Head of Social Media Julien Scaglione

Social Media Manager Lucas Cirillo

Head of PR & Communication Amélie Juillet

PR & Communication Assistants Suzanne Langlais & Victoire Fouquet-Lapar

Rights Management Dee Perryman

Head of TV Production Vanessa Barbel

TV Production Géraldine Bourguignat & Assya Mediouni

Motion Designer Théo Berdrin

Production Iconoclast

Sound Production Schmooze

Director Adrien Armanet

Producer Nathalie La Caer

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