The Drum Awards for Marketing - Extended Deadline

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Client: Redfin
Date: Feb 2018
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Butler, Shine, Stern & Partners (BSSP) have created a new campaign for real estate brokerage Redfin. The spot follows the journey of one young couple in search of a new home, showcasing the Redfin app and local Redfin agent services.

“Our challenge was to show how the magic of Redfin technology combined with the personal service of a Redfin agent can help people find and buy the best home possible, often in competitive real estate markets,” said Lindsay Grant, group business director at BSSP.

“The concept of being transported from home to home just by opening a door gave us the visual framework to do that, while building the connection between the customers and the agent along the way.”

Credits

Tom Coates, Executive Creative Director, BSSP

Sinan Dagli, Creative Director, BSSP

Lindsay Grant, Group Account Director, BSSP

Caitlin Bricker, Account Supervisor, BSSP

Vince Genovese, Executive Director, Integrated Production, BSSP

Fearghal ODea, Producer, BSSP

ConkerCo, Director, RESET

Dave Morrison, Managing Director, RESET

Deannie O'Neil, Executive Producer, RESET

Jen Beitler, Executive Producer, RESET

Megan Moore, Line Producer, RESET

Joanna Manning, Executive Producer, Whitehouse Post

Jennifer Mersis, Producer, Whitehouse Post

Martin Leroy, Editor, Whitehouse Post

Christopher Forrest, Sound Engineer, Handsome Sound

Aubrey Woodiwiss, Colorist, Carbon VFX

Britt Fredensburg, Managing Partner, South (Music)

Ann Haugen, EVP/Director of Production South

Ailbhe Fitzpatrick, Producer, South