FootJoy: advert-body-1 by Butler, Shine & Stern & Partners (BSSP)

The golf season is just about underway, even if some of the globe is still under ice, and shoe and apparel brand FootJoy is celebrating with a spring campaign by its new creative agency, Butler, Shine, Stern & Partners (BSSP).

With the golf star-studded campaign, FootJoy is focused on engaging consumers by celebrating the universal 'Joy' felt by golfers around the world. It's built around the tag 'Feel the Joy,' showcasing the emotional connection players have to the game itself and the products and rituals that deliver great golfing experiences, according to a release.

The campaign is headlined by the introduction of the Tour-S, FootJoy’s newest high-end performance shoe, and features some of world's top golfers, including Justin Thomas, Adam Scott, Rafa Cabrera Bello, Jimmy Walker, Webb Simpson, Charley Hoffman, Kevin Kisner, Jason Kokrak, Bud Cauley, and Andrew 'Beef' Johnston.